Change Log

1-Click Wordpress & WooCommerce Integration A new Hyros plugin enables seamless, one-click integration with WordPress and WooCommerce. Users can now install the plugin, connect their Hyros account, and automatically inject tracking scripts and webhooks, greatly simplifying the setup process.

Edit your saved and scheduled reports You can now edit saved and scheduled reports, including filters, date ranges, and frequency.

Automatic tracking template setup for Google Ads During Google Ads integration, users are prompted to automatically update tracking templates with Hyros parameters, simplifying setup.

Lead Stages can be created using simple URL rules Users can now define Lead Stages based on specific page visits or keywords, making qualification flows more flexible.

Bing Ads Keyword Tracking Hyros now supports keyword tracking for Bing Ads, similar to Google Ads. This allows marketers to analyze and optimize Bing campaigns with the same depth as other ad platforms.

The new Tracking template for keyword tracking is: {lpurl}?h_campaign_id={CampaignId}&bng_id={AdGroupId}&h_ad_id={adid}&h_keyword={Keyword}&h_keyword_id={_hkid}

Attribution Model Explanations A new panel in the reporting interface provides clear, concise explanations for each attribution model. Hovering over a model displays its purpose and best use cases, helping users select the right model for their analysis.

Hyros app gets a fresh new font All app interfaces now use P22 Mackinac for headers/metrics and Inter for regular text, ensuring a cohesive and professional look.

SSO with Meta / Facebook Users can now sign up and log in to Hyros using their Facebook/Meta accounts, in addition to Google. This streamlines onboarding and authentication, automatically pulling in your full name and email for a faster experience.

🔧 Improvements & Bug Fixes

• Charts and widgets now use a unified, modern color palette — Refreshed to match the latest design palette, improving visual consistency in both light and dark modes. • Real-time updates are now faster and more reliable in Sourceboard and widgets — Replaced legacy polling with Server-Sent Events (SSE) for instant updates. • Exports from CRM and DeepMode tables now respect user-selected columns — Exports only include columns selected by the user; fixed columns can no longer be removed. • Onboarding collects only essential info; address details moved to billing — Now asks only for timezone and currency; address and name details collected during credit card entry.

• Shopify integration updated to latest API version — Now uses API version 2025-07 for continued compatibility. • Tracking script API now supports configuration via API requests — Programmatically customize tracking scripts through the API. • Recent conversion tracking issues investigated and resolved — Platform stabilization and improved reliability for conversion tracking. • Cost reporting stabilized after deep analysis of recent issues — More accurate and stable cost reporting.

• Lead Stage Custom Conversion events now use the correct datetime — Now use the date the stage was applied, improving attribution accuracy. • HighLevel integration now supports syncing charges for accurate billing — Charges from HighLevel are now synced into Hyros. • Shopify webhook errors resolved for more reliable integrations — Fixed errors when enabling Shopify webhooks. • Race condition fixed for duplicate category entries in SourceLink creation — Resolved concurrency issue causing duplicate entries.

• Custom Metric creation now limited to prevent database errors — Limit of 10 variables prevents database truncation and formula corruption. • Top Sources widget configuration errors investigated and resolved — Fixed inconsistencies preventing future errors. • SKU filter queries optimized for faster performance — Reduced load times for large datasets. • Source queries improved for better performance — Reduced processing times for sourceRequestFailureRecords index.

• API endpoints now strictly validate array payloads — Reduces the risk of malformed data. • Assertion failure errors resolved for increased backend robustness — Fixed backend assertion failures. • Users are notified when integrations require re-authentication due to new scopes — Alerts users to re-authenticate for continued access. • Improved error handling for missing access tokens — Reduces unnecessary error logs. • Plan migration exceptions now handled gracefully — Prevents exceptions when migrating user plans.

Reporting UI Upgrade: Tabbed Reports

Working with multiple reports just became dramatically easier.

You can now open reports in tabs, switch between them instantly, and keep your workspace organized while analyzing different datasets.

This new tabbed reporting system allows you to:

• Open multiple reports simultaneously • Switch between reports quickly using tabs • Keep tab order and report names saved across sessions • Automatically update tab titles when a report is renamed • Reuse an existing tab when reopening a saved report

This makes Hyros feel more like a modern data workspace—perfect for marketers and analysts who need to compare reports, test attribution models, and explore multiple data views at the same time.

Modernized App Layout & Sidebar Redesign

The main app container and left menu sidebar have been updated with a modern, boxed design. The sidebar now includes user profile access, notifications, and quick links, with improved dropdowns and a more intuitive layout. The top navigation bar has been removed, and key actions are now consolidated in the sidebar for easier access.

Meta Integration: Remove Ad Accounts

The Meta integration now allows you to enable, disable, or remove ad accounts from the integration list, replacing the previous blacklist/whitelist terminology.

GHL Integration: Process Opportunities as Sales A new option allows GoHighLevel users to process "Opportunities" as sales, including support for refunds and partial refunds. Only "won" opportunities are imported as sales, and a new integration scope is required. Users must re-integrate GHL to enable this feature.

Meta CAPI: Location Data & External ID Hyros now sends city, state, and zip code in Meta Conversions API payloads, and ensures external IDs are always populated, improving Event Match Quality and attribution accuracy.

Meta Conversions: Blocker Investigation & UI Status Investigated recent Meta conversion issues, resolving blockers and improving the accuracy of conversion status displays in the UI. Conversions older than 7 days are now deleted for performance reasons, and this is reflected in the UI.

Google Conversion Batching Performance Reduced batching delays for Google conversions, resulting in faster conversion sending and improved reporting performance.

Product Package Filter in Reports Added the ability to filter reports by Product Package, making it easier to analyze sales by specific offerings.

Deep Dive for Returning Customer Metric Enabled deep dive ("deep mode") into the Returning Customer metric for more granular analysis.

AND/OR Logic for Tag Filters Added "AND/OR" logic to tag filters, allowing more flexible filtering of leads, calls, and sales by multiple tags.

Text Contains & By Prefix for Ad Attributes Added "Text contains" and "By prefix" options for filtering by ad-level attributes in reports and widgets.

Prefix/Text Contains for Conversion Rules Added the option to select by prefix or "Text contains" when creating conversion rules for types.

UI-Based Source Filtering in Async Reports & Dashboard Extended UI-based source filtering logic to async reports and dashboards for more consistent metric-based filtering.

Progress Bar for Lead Reprocessing Added a progress bar when reprocessing leads, providing clear feedback on bulk operations.

Lead Journey Report Export Fix Fixed discrepancies between exported and in-app Lead Journey reports.

Comparison Mode Percentages for Linear Fractional Attribution Fixed an issue where comparison mode percentages were always 0 for certain metrics when using linear fractional attribution.

Top Table Widget: Detailed Report Button Fixed missing "Go to detailed report" button in top table widgets when grouped by Source Ad.

Leads with No Sources: Pagination Fix Improved handling of leads with no sources, ensuring accurate pagination and filtering.

Product Blacklisting By Prefix Option Added a "By Prefix" option when blacklisting products, making it easier to exclude groups of products.

Phone Close Forms have more flexible Requirements Closing forms now require either an email or phone number (not both), simplifying the process for users and ensuring sales are properly attached to leads.

Kajabi Integration: Grab Currency from Event Added the option to grab currency directly from event data in Kajabi, improving accuracy for international users.

Meta onboarding: suggest mapping existing parameters A new rework of the Meta integration to support automatically adding parameters for a faster connection and setup.

• Smart Parameter Detection & Mapping: Hyros now auto-detects existing tracking parameters on your Meta ads and suggests mapping them to Hyros parameters. • Automated Tracking Parameter Injection: When you connect Meta, Hyros can automatically add the necessary tracking parameters to your ads.

New onboarding experience to guide setup A redesigned onboarding flow based on the latest Hyros app UI. New users now see a clearer, more modern experience that better guides them through initial configuration and key setup steps.

2FA now respected for SSO and login-by-link Two-factor authentication is now enforced on classic login, Google SSO, and the new one-time login link — keeping accounts secure regardless of which login option is used.

Settings page with a new layout The Settings area has been rebuilt with the new design system, improving navigation and visual consistency with the rest of the app.

TikTok: automatic ad parameter updates A new flow automatically updates TikTok ad parameters, ensuring your TikTok traffic is consistently tagged and properly attributed inside Hyros without manual edits.

Shopify: new "Require Cookie Consent" option for Hyros pixel A new setting lets merchants choose whether the Hyros pixel should respect Shopify's analytics consent or track all visitors regardless of the cookie banner decision.

• Require Cookie Consent enabled (default): Pixel only tracks users who accepted analytics cookies. • Require Cookie Consent disabled: Hyros tracks activity even if visitors reject the cookie banner. • New Tracking Pixel Status toggle: Controls whether the tracking script is injected into the store.

• Google v1: stop processing legacy click formats after confirmation — Once a user confirms ads are updated to new tracking params, Hyros stops processing older click formats to avoid duplicate data.

• Google v1 & Shopify: clearer handling of outdated permissions — Users are now clearly notified when they need to refresh the token to grant new permissions.

• ManyChat: keep tracking after widget deprecation — Workaround implemented so Hyros still captures session IDs after ManyChat removed the old mcwidget-overlay widget.

• HighLevel: process Opportunities as sales — New toggle to import "won" opportunities as sales and refund them if deleted.

• HighLevel: much more reliable token refresh — Reworked token refresh and caching to avoid recurring "invalid token" issues.

• Shopify: clearer 401 handling and recovery — Integration is marked inactive with a reactivation button when Shopify returns a 401.

• Filter leads by tags now works as expected — Fixed "By Prefix" and "Text contains" filters to correctly filter leads across sources, actions, and subscriptions.

• Export AD O.C column via CSV — The AD O.C column can now be exported from Sales Data or reports.

• Attribution API refactored to support pagination — More scalable and performant for large accounts.

• Cleaner custom metrics and widgets — Removing a sale item now auto-cleans related metrics and dependent widgets.

• More reliable currency conversion and scheduled actions — Better handling of ad account currencies, avoiding duplicate scheduled actions.

• Widgets print correctly with full information — PDF/printed reports now match what you see on screen.

• Automatic cleanup of duplicated leads — Background job merges duplicate leads for cleaner data and more trustworthy reporting.

• Faster lead opt-in processing — Refactored for significantly improved average processing time.

• Faster and safer SourceLink updates — Updates processed in smaller units with async reprocessing to keep the system responsive.

• HubSpot webhook handling tuned for performance — Separate topics, adjusted priorities, and earlier event discarding reduce delays and noise.

Set a name to the custom cost Custom costs now support an optional Name field via the UI, CSV import, and API. This makes it easier to label fixed costs such as agency retainers, influencer fees, or other recurring marketing expenses.

Updated maintenance page design The maintenance page has been redesigned to better reflect the current Hyros brand and provide clearer messaging when the app is temporarily unavailable.

Log in securely with a one-time link (no password needed) Access Hyros via a one-time link sent to your email — no password reset required. The token is consumed after first use. We also added the option to sign up and log in via Google.

Improvements & Bug Fixes

Reporting & Analytics • Default area code for leads • Deeper analysis for Add-to-Cart events with cart ID grouping • More reliable Deep Mode customer metrics • Faster U-shaped attribution queries • Consistent AND/OR behavior for attribute filters • Better ad-level search in Sourceboard • Preserve grouping from Top Sources widget • SourceBoard performance improvements

Integrations • Google Ads: send more attribution data (gclid + gbraid/wbraid) • ManyChat: keep tracking sessions after widget changes • Shopify: safer handling of access token issues • Pipedrive: fully moved away from deprecated webhooks • HighLevel: more reliable token refresh

Backend • Automatic cleanup of duplicated leads • Test and pipeline stability improvements

✨ New Feature

Cohort report with more metric options The Cohort report now supports more primary metrics, similar to the Performance report. Metrics added: Total Customers and Profit.

🔧 Improvements & Bug Fixes

• Zapier: create orders with only a phone number — Create sales using just a phone number if email isn't available • Consistent Total Sales exports — Exported CSV now aligns with UI data • More accurate "Returning customer" metrics — Resolved discrepancies between widgets and reports

• Faster SourceBoard and performance-heavy queries — Improved response times for large datasets • Better handling of custom metrics and widgets — Related widgets removed when custom metrics are deleted • More descriptive integration error messages — Easier to diagnose and fix integration issues

• Pipedrive: automatic migration from API key to OAuth — More secure authentication method • Google Ads API upgrade and click IP support — Upgraded to latest API version with improved attribution • More robust public API rate limiting — Centralized solution with global limits per user/endpoints

• More reliable sales imports — Fixed issue with rows incorrectly marked as duplicates

Hey everyone, Alex Becker here, CEO of HYROS.

I'm starting a new series of quick bi-weekly update videos, and this is the written version for anyone who prefers to skim instead of watching the full video.

We're building faster than ever, and several of these updates will completely change how HYROS works, especially tracking, reporting, and HYROS AIR.

Below is the full breakdown with timestamps so you can jump to whatever matters most to you.

We're rolling out a completely redesigned UI soon. The current one is ugly. I'll say it.

The real goal here is simplicity. Too many people log in and feel overwhelmed. We're fixing that.

Key changes: • Basic View: Clean, simple stats at a glance. No clutter, no confusion. • Pro View: Full power-user mode. Custom widgets, advanced dashboards, everything you're used to.

You'll know how your business is doing the second you log in.

The old reporting flow was painful. Click, filter, wait, repeat.

What's new: • Reporting now instantly loads your last viewed report (default: last 7 days). • Clean, Facebook-ads-style layout. • The old nested format is still available if you want it. • Coming very soon: Saved report tabs so your daily reports are always one click away.

Goal: Log in → see your numbers → leave.

Every SaaS has a terrible menu system. Ours did too.

We rebuilt it: • Fewer sidebar options • Cleaner grouping • Better organization for settings and integrations

The entire dashboard is less cluttered and easier to navigate.

We're rebuilding the in-app AI assistant from the ground up.

What it'll do: • Walk you through setup step-by-step like a support rep • Diagnose tracking issues using your actual data • Soon: Analyze your stats and surface your biggest opportunities

Live human support is still there. This just makes everything faster.

Further out: • A browser extension that installs HYROS for you (with permission) • A new AI-led onboarding wizard (currently codenamed Sven) that makes setup close to one-click

Setup is going from painful to turnkey.

HYROS AIR lets you identify visitors and remarket to them via email and SMS based on what they viewed.

It's been in beta because two major issues held it back. Both are now solved.

[00:06:38] 1. Ecommerce Emails — Now Actually Good

Old emails were bad. New ones are AI-generated and legitimately strong.

• Drop in your URL and get on-brand templates • Auto-optimized subject lines, copy, and product recommendations • Emails based on real browsing behavior

[00:07:34] 2. B2B Emails — Full Business Context

Previously, emails were based on a single page. That didn't work for info or multi-offer businesses.

Now the AI: • Researches your entire site • Understands all offers, funnels, pricing, and goals • Routes visitors to the best next step automatically

The emails come out sharp, personalized, and human.

[00:11:24] 3. MIND System — AI That Handles Replies

Biggest gap in automation was reply handling. That's gone.

Launching this month: an AI sales rep that: • Understands your entire business • Answers real questions intelligently • Uses proven closing logic to push toward calls or purchases

We tested it live on our own site. It works.

That's what's dropping over the next month or so.

2026 is going to be a wild year for HYROS.

If you've got questions, jump into the Slack community or come to one of the bi-weekly CEO calls. I'll answer anything.

– Alex

P.S. You can rewatch any section using the timestamps above.

** Create View got a slick new design**

Creating new views just got simpler and more user friendly The Create View modal has received a new design, highlighting the new Basic View option and Pro View option as well as the blank view option. These suggested options are configured based on the business type of the account, however all options are accessible from the Others tab.

Rename ad directly from the Performance Report

You can now rename an ad directly from the Performance Report. Keep in mind that the new name is only saved in Hyros, not ads manager. This update helps overcome cases where ad name could not be retrieved or is different from ads manager.

Improvements & Bug Fixes

• Fixed exceptions when retrieving Meta Cost - Resolved some exceptions when syncing cost stats from Meta • Fixed data discrepancies for Cohort Export - Fixed the Cohort Report export to overcome discrepancies and ensure data matches • Fixed column sorting on Depreciation mode - Fixed the sorting mechanism in the Performance Report when using Depreciation mode

• Fixed cost discrepancy in widget for First Click - Fixed widgets to overcome cost discrepancies when using First Click mode • Optimized API - Implemented optimization to the API rate limits and cache storage behavior • Updated widget duplication to preserve size - Widget duplication now preserves size when duplicating

✨ Performance Report Redesign

New Performance Report Design & Improved Flow A new redesign of the performance report that simplifies the UX flow and makes things easier to read. Report timeframe and attribution model moved to the top navigation bar for fast access, with advanced customization available via the Filters button. A new Chart tab was implemented with the graph moved there, while Tabs view is now the default.

📊 New Basic Dashboard Views for all business types

A new simplified dashboard view with single metric widgets, providing a streamlined version of the dashboard with the most relevant metrics.

🔧 Improvements & Bug Fixes

• Fixed discrepancies for sales in deep mode for linear fractional model - Resolved discrepancies between table metric and deep mode for sales • Fixed calls and sales deep mode in keyword report - Fixed situations where calls were listed under sales and vice versa • Fixed processing events with sessionID null - Avoided discarding tracking events where sessionID was null

• Improved error logging for Meta permissions - Better error logging for Meta integration including missing permissions, expired tokens, and audience sync failures • Improved handling of requests with race conditions for GHL - Fixed scenarios when fetching daily LinkedIn costs across different time zones • Fixed LinkedIn cost retrieval date errors - Improved processing of requests with race conditions to avoid token refresh issues

• Fixed Returning Customer filter for U-Shaped model - Resolved issues with populating data for U-Shaped model when Returning Customer filter was set • Improved handling of pending conversions with multiple deferred tag rules - Ensured conversions are sent to default event name with new pending conversions created for each rule • Fixed creatives report export - Ensured proper grouping and accurate export, avoiding splitting same creative into multiple rows

• Improved Sale Grouping Logic for pending conversions - Fixed edge case where related sales weren't grouped if one was ready to be sent and the other was still within the timeframe delay • Count child leads based on parent attribution - Changed to count child leads towards parent attribution for more accurate reporting • Optimized exporting large amounts of data from Reporting - Allows exporting large amounts from Performance Report deep mode

• Fixed ad account timezone persistence for Meta - Fixed how ad account timezone is saved and taken into account for multiple ad accounts in Meta Integration

NEW Cohort Report Design We implemented a new design with functionalities for better analysis. New columns include New Customers, Cost, and % of returning customers.

Connect Existing Shopify Integration We updated the integration flow to support connecting a store that is already linked to another Hyros account.

New Metrics Added We added metrics like Contribution Profit, Contribution Margin, and Returning Customer Rates to the performance report.

New Endpoint for Updating Leads Supported fields: email, phone, tags, ips, lead stage, and ad consent.

Clone Traffic Sources (Agencies) Agencies can now clone traffic sources and other entities from existing client accounts.

Upload Custom Logos You can now upload custom logos to your traffic sources.

Improved Mobile Sign Up We updated our account creation flow to redirect mobile users to the desktop app.

Bug Fixes & Improvements

• PayPal Tracking: Improved tracking to connect leads by transaction ID.

• Entity Names: Added ad set, campaign, and ad account names as columns.