Eli Abrams

Set a name to the custom cost Custom costs now support an optional Name field via the UI, CSV import, and API. This makes it easier to label fixed costs such as agency retainers, influencer fees, or other recurring marketing expenses.

Updated maintenance page design The maintenance page has been redesigned to better reflect the current Hyros brand and provide clearer messaging when the app is temporarily unavailable.

Log in securely with a one-time link (no password needed) Access Hyros via a one-time link sent to your email — no password reset required. The token is consumed after first use. We also added the option to sign up and log in via Google.

Improvements & Bug Fixes

Reporting & Analytics • Default area code for leads • Deeper analysis for Add-to-Cart events with cart ID grouping • More reliable Deep Mode customer metrics • Faster U-shaped attribution queries • Consistent AND/OR behavior for attribute filters • Better ad-level search in Sourceboard • Preserve grouping from Top Sources widget • SourceBoard performance improvements

Integrations • Google Ads: send more attribution data (gclid + gbraid/wbraid) • ManyChat: keep tracking sessions after widget changes • Shopify: safer handling of access token issues • Pipedrive: fully moved away from deprecated webhooks • HighLevel: more reliable token refresh

Backend • Automatic cleanup of duplicated leads • Test and pipeline stability improvements

✨ New Feature

Cohort report with more metric options The Cohort report now supports more primary metrics, similar to the Performance report. Metrics added: Total Customers and Profit.

🔧 Improvements & Bug Fixes

• Zapier: create orders with only a phone number — Create sales using just a phone number if email isn't available • Consistent Total Sales exports — Exported CSV now aligns with UI data • More accurate "Returning customer" metrics — Resolved discrepancies between widgets and reports

• Faster SourceBoard and performance-heavy queries — Improved response times for large datasets • Better handling of custom metrics and widgets — Related widgets removed when custom metrics are deleted • More descriptive integration error messages — Easier to diagnose and fix integration issues

• Pipedrive: automatic migration from API key to OAuth — More secure authentication method • Google Ads API upgrade and click IP support — Upgraded to latest API version with improved attribution • More robust public API rate limiting — Centralized solution with global limits per user/endpoints

• More reliable sales imports — Fixed issue with rows incorrectly marked as duplicates

Hey everyone, Alex Becker here, CEO of HYROS.I'm starting a new series of quick bi-weekly update videos, and this is the written version for anyone who prefers to skim instead of watching the full video.We're building faster than ever, and several of these updates will completely change how HYROS works, especially tracking, reporting, and HYROS AIR.Below is the full breakdown with timestamps so you can jump to whatever matters most to you.

We're rolling out a completely redesigned UI soon. The current one is ugly. I'll say it.The real goal here is simplicity. Too many people log in and feel overwhelmed. We're fixing that.Key changes: • Basic View: Clean, simple stats at a glance. No clutter, no confusion. • Pro View: Full power-user mode. Custom widgets, advanced dashboards, everything you're used to.You'll know how your business is doing the second you log in.

The old reporting flow was painful. Click, filter, wait, repeat.What's new: • Reporting now instantly loads your last viewed report (default: last 7 days). • Clean, Facebook-ads-style layout. • The old nested format is still available if you want it. • Coming very soon: Saved report tabs so your daily reports are always one click away.Goal: Log in → see your numbers → leave.

Every SaaS has a terrible menu system. Ours did too.We rebuilt it: • Fewer sidebar options • Cleaner grouping • Better organization for settings and integrationsThe entire dashboard is less cluttered and easier to navigate.

We're rebuilding the in-app AI assistant from the ground up.What it'll do: • Walk you through setup step-by-step like a support rep • Diagnose tracking issues using your actual data • Soon: Analyze your stats and surface your biggest opportunitiesLive human support is still there. This just makes everything faster.

Further out: • A browser extension that installs HYROS for you (with permission) • A new AI-led onboarding wizard (currently codenamed Sven) that makes setup close to one-clickSetup is going from painful to turnkey.

HYROS AIR lets you identify visitors and remarket to them via email and SMS based on what they viewed.It's been in beta because two major issues held it back. Both are now solved.

[00:06:38] 1. Ecommerce Emails — Now Actually GoodOld emails were bad. New ones are AI-generated and legitimately strong.• Drop in your URL and get on-brand templates • Auto-optimized subject lines, copy, and product recommendations • Emails based on real browsing behavior

[00:07:34] 2. B2B Emails — Full Business ContextPreviously, emails were based on a single page. That didn't work for info or multi-offer businesses.Now the AI: • Researches your entire site • Understands all offers, funnels, pricing, and goals • Routes visitors to the best next step automaticallyThe emails come out sharp, personalized, and human.

[00:11:24] 3. MIND System — AI That Handles RepliesBiggest gap in automation was reply handling. That's gone.Launching this month: an AI sales rep that: • Understands your entire business • Answers real questions intelligently • Uses proven closing logic to push toward calls or purchasesWe tested it live on our own site. It works.

That's what's dropping over the next month or so.2026 is going to be a wild year for HYROS.If you've got questions, jump into the Slack community or come to one of the bi-weekly CEO calls. I'll answer anything.– AlexP.S. You can rewatch any section using the timestamps above.