Eli Abrams

1-Click Wordpress & WooCommerce Integration A new Hyros plugin enables seamless, one-click integration with WordPress and WooCommerce. Users can now install the plugin, connect their Hyros account, and automatically inject tracking scripts and webhooks, greatly simplifying the setup process.

Edit your saved and scheduled reports You can now edit saved and scheduled reports, including filters, date ranges, and frequency.

Automatic tracking template setup for Google Ads During Google Ads integration, users are prompted to automatically update tracking templates with Hyros parameters, simplifying setup.

Lead Stages can be created using simple URL rules Users can now define Lead Stages based on specific page visits or keywords, making qualification flows more flexible.

Bing Ads Keyword Tracking Hyros now supports keyword tracking for Bing Ads, similar to Google Ads. This allows marketers to analyze and optimize Bing campaigns with the same depth as other ad platforms.

The new Tracking template for keyword tracking is: {lpurl}?h_campaign_id={CampaignId}&bng_id={AdGroupId}&h_ad_id={adid}&h_keyword={Keyword}&h_keyword_id={_hkid}

Attribution Model Explanations A new panel in the reporting interface provides clear, concise explanations for each attribution model. Hovering over a model displays its purpose and best use cases, helping users select the right model for their analysis.

Hyros app gets a fresh new font All app interfaces now use P22 Mackinac for headers/metrics and Inter for regular text, ensuring a cohesive and professional look.

SSO with Meta / Facebook Users can now sign up and log in to Hyros using their Facebook/Meta accounts, in addition to Google. This streamlines onboarding and authentication, automatically pulling in your full name and email for a faster experience.

🔧 Improvements & Bug Fixes

• Charts and widgets now use a unified, modern color palette — Refreshed to match the latest design palette, improving visual consistency in both light and dark modes. • Real-time updates are now faster and more reliable in Sourceboard and widgets — Replaced legacy polling with Server-Sent Events (SSE) for instant updates. • Exports from CRM and DeepMode tables now respect user-selected columns — Exports only include columns selected by the user; fixed columns can no longer be removed. • Onboarding collects only essential info; address details moved to billing — Now asks only for timezone and currency; address and name details collected during credit card entry.

• Shopify integration updated to latest API version — Now uses API version 2025-07 for continued compatibility. • Tracking script API now supports configuration via API requests — Programmatically customize tracking scripts through the API. • Recent conversion tracking issues investigated and resolved — Platform stabilization and improved reliability for conversion tracking. • Cost reporting stabilized after deep analysis of recent issues — More accurate and stable cost reporting.

• Lead Stage Custom Conversion events now use the correct datetime — Now use the date the stage was applied, improving attribution accuracy. • HighLevel integration now supports syncing charges for accurate billing — Charges from HighLevel are now synced into Hyros. • Shopify webhook errors resolved for more reliable integrations — Fixed errors when enabling Shopify webhooks. • Race condition fixed for duplicate category entries in SourceLink creation — Resolved concurrency issue causing duplicate entries.

• Custom Metric creation now limited to prevent database errors — Limit of 10 variables prevents database truncation and formula corruption. • Top Sources widget configuration errors investigated and resolved — Fixed inconsistencies preventing future errors. • SKU filter queries optimized for faster performance — Reduced load times for large datasets. • Source queries improved for better performance — Reduced processing times for sourceRequestFailureRecords index.

• API endpoints now strictly validate array payloads — Reduces the risk of malformed data. • Assertion failure errors resolved for increased backend robustness — Fixed backend assertion failures. • Users are notified when integrations require re-authentication due to new scopes — Alerts users to re-authenticate for continued access. • Improved error handling for missing access tokens — Reduces unnecessary error logs. • Plan migration exceptions now handled gracefully — Prevents exceptions when migrating user plans.

Reporting UI Upgrade: Tabbed Reports

Working with multiple reports just became dramatically easier.

You can now open reports in tabs, switch between them instantly, and keep your workspace organized while analyzing different datasets.

This new tabbed reporting system allows you to:

• Open multiple reports simultaneously • Switch between reports quickly using tabs • Keep tab order and report names saved across sessions • Automatically update tab titles when a report is renamed • Reuse an existing tab when reopening a saved report

This makes Hyros feel more like a modern data workspace—perfect for marketers and analysts who need to compare reports, test attribution models, and explore multiple data views at the same time.

Modernized App Layout & Sidebar Redesign

The main app container and left menu sidebar have been updated with a modern, boxed design. The sidebar now includes user profile access, notifications, and quick links, with improved dropdowns and a more intuitive layout. The top navigation bar has been removed, and key actions are now consolidated in the sidebar for easier access.

Meta Integration: Remove Ad Accounts

The Meta integration now allows you to enable, disable, or remove ad accounts from the integration list, replacing the previous blacklist/whitelist terminology.

GHL Integration: Process Opportunities as Sales A new option allows GoHighLevel users to process "Opportunities" as sales, including support for refunds and partial refunds. Only "won" opportunities are imported as sales, and a new integration scope is required. Users must re-integrate GHL to enable this feature.

Meta CAPI: Location Data & External ID Hyros now sends city, state, and zip code in Meta Conversions API payloads, and ensures external IDs are always populated, improving Event Match Quality and attribution accuracy.

Meta Conversions: Blocker Investigation & UI Status Investigated recent Meta conversion issues, resolving blockers and improving the accuracy of conversion status displays in the UI. Conversions older than 7 days are now deleted for performance reasons, and this is reflected in the UI.

Google Conversion Batching Performance Reduced batching delays for Google conversions, resulting in faster conversion sending and improved reporting performance.

Product Package Filter in Reports Added the ability to filter reports by Product Package, making it easier to analyze sales by specific offerings.

Deep Dive for Returning Customer Metric Enabled deep dive ("deep mode") into the Returning Customer metric for more granular analysis.

AND/OR Logic for Tag Filters Added "AND/OR" logic to tag filters, allowing more flexible filtering of leads, calls, and sales by multiple tags.

Text Contains & By Prefix for Ad Attributes Added "Text contains" and "By prefix" options for filtering by ad-level attributes in reports and widgets.

Prefix/Text Contains for Conversion Rules Added the option to select by prefix or "Text contains" when creating conversion rules for types.

UI-Based Source Filtering in Async Reports & Dashboard Extended UI-based source filtering logic to async reports and dashboards for more consistent metric-based filtering.

Progress Bar for Lead Reprocessing Added a progress bar when reprocessing leads, providing clear feedback on bulk operations.

Lead Journey Report Export Fix Fixed discrepancies between exported and in-app Lead Journey reports.

Comparison Mode Percentages for Linear Fractional Attribution Fixed an issue where comparison mode percentages were always 0 for certain metrics when using linear fractional attribution.

Top Table Widget: Detailed Report Button Fixed missing "Go to detailed report" button in top table widgets when grouped by Source Ad.

Leads with No Sources: Pagination Fix Improved handling of leads with no sources, ensuring accurate pagination and filtering.

Product Blacklisting By Prefix Option Added a "By Prefix" option when blacklisting products, making it easier to exclude groups of products.

Phone Close Forms have more flexible Requirements Closing forms now require either an email or phone number (not both), simplifying the process for users and ensuring sales are properly attached to leads.

Kajabi Integration: Grab Currency from Event Added the option to grab currency directly from event data in Kajabi, improving accuracy for international users.

Meta onboarding: suggest mapping existing parameters A new rework of the Meta integration to support automatically adding parameters for a faster connection and setup.

• Smart Parameter Detection & Mapping: Hyros now auto-detects existing tracking parameters on your Meta ads and suggests mapping them to Hyros parameters. • Automated Tracking Parameter Injection: When you connect Meta, Hyros can automatically add the necessary tracking parameters to your ads.

New onboarding experience to guide setup A redesigned onboarding flow based on the latest Hyros app UI. New users now see a clearer, more modern experience that better guides them through initial configuration and key setup steps.

2FA now respected for SSO and login-by-link Two-factor authentication is now enforced on classic login, Google SSO, and the new one-time login link — keeping accounts secure regardless of which login option is used.

Settings page with a new layout The Settings area has been rebuilt with the new design system, improving navigation and visual consistency with the rest of the app.

TikTok: automatic ad parameter updates A new flow automatically updates TikTok ad parameters, ensuring your TikTok traffic is consistently tagged and properly attributed inside Hyros without manual edits.

Shopify: new "Require Cookie Consent" option for Hyros pixel A new setting lets merchants choose whether the Hyros pixel should respect Shopify's analytics consent or track all visitors regardless of the cookie banner decision.

• Require Cookie Consent enabled (default): Pixel only tracks users who accepted analytics cookies. • Require Cookie Consent disabled: Hyros tracks activity even if visitors reject the cookie banner. • New Tracking Pixel Status toggle: Controls whether the tracking script is injected into the store.

• Google v1: stop processing legacy click formats after confirmation — Once a user confirms ads are updated to new tracking params, Hyros stops processing older click formats to avoid duplicate data.

• Google v1 & Shopify: clearer handling of outdated permissions — Users are now clearly notified when they need to refresh the token to grant new permissions.

• ManyChat: keep tracking after widget deprecation — Workaround implemented so Hyros still captures session IDs after ManyChat removed the old mcwidget-overlay widget.

• HighLevel: process Opportunities as sales — New toggle to import "won" opportunities as sales and refund them if deleted.

• HighLevel: much more reliable token refresh — Reworked token refresh and caching to avoid recurring "invalid token" issues.

• Shopify: clearer 401 handling and recovery — Integration is marked inactive with a reactivation button when Shopify returns a 401.

• Filter leads by tags now works as expected — Fixed "By Prefix" and "Text contains" filters to correctly filter leads across sources, actions, and subscriptions.

• Export AD O.C column via CSV — The AD O.C column can now be exported from Sales Data or reports.

• Attribution API refactored to support pagination — More scalable and performant for large accounts.

• Cleaner custom metrics and widgets — Removing a sale item now auto-cleans related metrics and dependent widgets.

• More reliable currency conversion and scheduled actions — Better handling of ad account currencies, avoiding duplicate scheduled actions.

• Widgets print correctly with full information — PDF/printed reports now match what you see on screen.

• Automatic cleanup of duplicated leads — Background job merges duplicate leads for cleaner data and more trustworthy reporting.

• Faster lead opt-in processing — Refactored for significantly improved average processing time.

• Faster and safer SourceLink updates — Updates processed in smaller units with async reprocessing to keep the system responsive.

• HubSpot webhook handling tuned for performance — Separate topics, adjusted priorities, and earlier event discarding reduce delays and noise.