Alex Becker (HYROS CEO)

Happy incoming 2026 HYROLIANS! Here is our new bi-annual HYROS State of The Union from our CEO.

This covers everything coming your way and overviews what we are focusing on to make your business more efficient.

If you don't have time for the full video, we included a TL;DR write-up below 🙂

From Alex Becker (CEO): Thank you for our biggest growth year ever. We have dramatically grown our team and are shifting focus for 2026 to our "CORE" tracking product and taking a huge leap into AI innovation with our AIR product.

We are shifting from rapid feature expansion to stability and intuitive design. The goal is to make the platform "invisible"—it should just work.

• Hyper-Stability: Top priority is zero bugs and absolute reliability despite API changes from FB/Google.

• Simplification: Moving away from "space station" interfaces. You shouldn't need a sniper rifle to cut butter.

• Feature Depth: Focusing on making core reporting/attribution 10x faster rather than adding features no one uses.

1. Dashboard & User Experience

• Streamlined Views: A radically simplified dashboard giving you 90% of results immediately upon login. No more clutter.

• Pre-Loaded Reports: No more manual configuration. Your daily reports are accessible instantly.

• Advanced Power: We aren't removing the "claws." Power users can still access the advanced system whenever needed.

2. Ease of Use & Setup

• "Baby Level" Integrations: Reducing complexity with one-click integrations for all major platforms.

• AI Setup Assistant: An AI will diagnose tracking issues (e.g., site code) and guide you through fixes step-by-step.

3. AI Analyst (Hidden Wins)

An AI will proactively monitor your data to find hidden wins and waste, suggesting changes automatically (e.g., pointing out where "Scientific Mode" reveals higher ROI).

4. Agency Features

• Overhauled Dashboard: View KPIs for all clients at a glance. • Free Trials: VIP agencies can offer free trials directly to clients.

5. Operations Moving toward a flexible, friendly billing model.

The Vision: Evolving from email remarketing into a full AI-driven Outbound Sales Development Representative (SDR).

Current Capabilities: Generating 3–5% revenue increases for Shopify stores by recognizing anonymous visitors. Immediate priority is perfecting setup so you result are "tight like a tiger."

The "Grand Vision" (The Minds System):

• AI SDR Replacement: Replacing or adding entire SDR departments. The AI acts as a rep that knows your prospect's history.

• Two-Way Communication: Unlike simple remarketing, this AI engages in 1-to-1 conversations to handle objections and book calls.

• Custom Training: Upload your support tickets and calls; the AI ingests this to become an expert on your business.

• New Community: Moving to a Slack Community (via "Tight Knit") to consolidate the chaos of FB/Skool.

• Education: New "Client Accelerator Course" for agencies and Alex Becker's advanced "Scaling Course."

• Exclusive Hoodies: Vintage plush hoodies for OG customers, and premium "fancy as fook" white hoodies for VIP AIR users.

NEW Cohort Report design

We implemented a new design with some new functionalities for the Cohort Report to allow better analysis and data visualization.

We added new initial columns in the front, New Customers, Cost and % of returning customers, which can be customized from the columns button.

Also, added the ability to change the value type: • Amount • Percentage • Accumulated Amount • Accumulated Percentage

Connect Shopify that already is integrated in another Hyros account

We implemented an update to the Shopify integration flow to support connecting a store that’s already connected to another account. Currently, in this case, the integration throws an error, but from now on, we will show a prompt, asking the user to move the integration into the current account.

If confirmed, the store will be integrated to the current account, but will be removed from the old account.

New Metrics

We added new metrics to the performance report and widget:

• Contribution Profit: the revenue remaining after deducting all variable costs, which are costs directly tied to producing that sale. - Formula: Total Revenue – Hard Costs • Contribution Margin: the ratio between revenue and contribution profit, which is the revenue remaining after deducting all variable cost - Formula: Contribution profit / Revenue • Returning Customers: the number of customers who made other purchases prior to the date range, • Returning Customers Revenue ( RC Revenue ): revenue from returning customers • RC Revenue Rate: Percentage of Returning Customer Revenue out of total revenue - Formula: ( RC Revenue / Total Revenue ) ** 100 • **Returning Customer Rate ( RC Rate )*: Percentage of Returning Customers out of total customers

New endpoint for updating leads

We implemented a new endpoint for updating leads that support the following fields:

• email -> only update in case email is empty and lead was created with phone number only • phone -> new phones added to existing array • tags -> new tags added to existing array • ips -> new tags added to existing array • lead stage • lead stage date • firstname • lastname • ad OC consent

The endpoint can be accessed from the following URL https://api.hyros.com/v1/api/v1.0/leads, via PUT method and supports updating the lead by either email, phone or lead id.

Clone traffic sources from other client accounts

We implemented an update for agencies that allows cloning traffic sources, as well as other entities from existing accounts.

Upload custom logo to traffic source

We implemented an update to allow uploading custom logos to your traffic sources

Improved UX on mobile on account sign up

We updated our account creation flow to redirect users that sign up on mobile to the desktop application so they can easily continue the onboarding.

Deduplicate calls by using externalCallId URL parameter We implemented a new call deduplication flow to avoid creating duplicate calls, one from URL rule, one from integration. This will be used solely for iClosed integration, who will be passing the call id into the URL, when passing form data.

Improved U-Shaped model grouping for Top Sources widget We implemented some updates to properly group entities in the Top Sources widget for the U-Shaped attribution model.

Improved Applovin integration We implemented some updates to the Applovin integration to support new field types for cost.

Deep dive into Add To Carts metric We implemented an update to our performance report to allow deep diving into “Add to carts” metric.

Zapier Call events support state parameter We updated the Retrieve call, Create Call and Update Call events in Zapier to support new state parameter.

Improved tracking for Paypal sales We implemented an update to connect leads by the transaction id from Paypal.

Added entity names as columns in Performance report and widget We added ad set name, campaign name and ad account name as metrics inside report and widget.

NEW Cohort Report Design We implemented a new design with functionalities for better analysis. New columns include New Customers, Cost, and % of returning customers.

Connect Existing Shopify Integration We updated the integration flow to support connecting a store that is already linked to another Hyros account.

New Metrics Added We added metrics like Contribution Profit, Contribution Margin, and Returning Customer Rates to the performance report.

New Endpoint for Updating Leads Supported fields: email, phone, tags, ips, lead stage, and ad consent.

Clone Traffic Sources (Agencies) Agencies can now clone traffic sources and other entities from existing client accounts.

Upload Custom Logos You can now upload custom logos to your traffic sources.

Improved Mobile Sign Up We updated our account creation flow to redirect mobile users to the desktop app.

Bug Fixes & Improvements

• PayPal Tracking: Improved tracking to connect leads by transaction ID.

• Entity Names: Added ad set, campaign, and ad account names as columns.