HYROS Version 2.7

FEATURES

TikTok Smart+ Ads — Differentiated Reporting

Hyros now recognizes TikTok Smart+ Ads as a distinct entity within your reports. Smart+ Ads are grouped and displayed with their own aggregated stats in the reporting table, giving you a clearer, more accurate breakdown of their performance.

Google Ads Migration to V2 – Full Account Migration Support

The Google Ads V2 migration flow is now fully supported. All Google integrations are automatically upgraded to the new V2 API, tracking parameters are updated, and reports clearly differentiate between Google Legacy (V1) and Google V2 data. Cost and stats data will no longer be fetched from the old Legacy integration after migration.

Faster Google Conversion Sending – 6-Hour Delay Removed

The blanket 6-hour delay before sending conversions to Google Ads has been removed for conversion actions that already exist in your account. Conversions are now sent immediately, meaning your Google Ads optimization algorithms receive signal faster. The delay is still applied only when Hyros creates a brand new conversion action.

Bulk Lead Deletion via Comma-Separated Emails

The Privacy Panel now lets you delete multiple leads at once by entering a comma-separated list of email addresses. Particularly useful for teams handling GDPR or CCPA deletion requests in volume.

Checkout Now Displays Your Plan Name

The final step of checkout now shows the plan or funnel name the customer is purchasing. A new "Public Name" field has been added to the Flexible Funnel setup, which displays on the checkout page and in the browser tab title.

URL Rules: Manual Traffic Source and Category Selection

URL Rules now support manually assigning a Traffic Source and Source Category directly on the rule. In Advanced settings, choose between dynamic mode (reading from URL) or manual mode (selecting from a dropdown). Especially useful for simple URL Rules that previously defaulted to "General" and "No Category."

Lead Metrics Redesigned: Leads vs. Lead Optins

The existing "Leads" metric has been renamed to "Lead Optins" (counts every opt-in event). A new "Leads" metric counts only unique leads, giving you a true headcount of distinct people who opted in during the selected time period.

Lead Journey Report: Deep Dive Mode

The Lead Journey report now supports Deep Dive mode, allowing you to drill into the data behind any row just as you would in other Hyros reports. This opens up a new layer of detail for understanding how individual leads progress through your funnel.

Optin Records for API and Webhook-Created Leads

Hyros now automatically creates optin records for leads generated through the Create Lead endpoint, Create Click endpoint, and webhook sources – even when no traffic source is present. These are treated as organic optins and are now enabled by default for all accounts.

IMPROVEMENTS

• Reporting Table Header – New UI Design: Columns selector, Presets, and Search controls updated with a cleaner layout and improved usability. • Geo Report – Stability and Filter Consistency Fixes: Filters no longer reset unexpectedly when switching between tabs or geo levels. Deep Mode now consistently shows correct geo-level content. • Traffic Report – Clearer URL Rule Error Messages: Errors now display specific, informative messages instead of generic ones. • Hyros Status Page – Refreshed Design: Updated to match the latest Hyros branding at app.hyros.com/public/status. • Updated Password Security Policy: Minimum password length increased from 8 to 10 characters. Must include at least one letter and one number. Spaces now allowed for passphrases.

BUG FIXES

• Linear Fractional Attribution: Date picker no longer resets to 7-day range when switching attribution models. • Traffic Report: Table and chart data now match consistently. • Free Trial Signup: Invalid credit cards no longer create active subscriptions. • Reporting Engine: Slow database queries optimized for faster report generation. • Data Integrity: Deleted records now immediately removed from search index. • Production Errors: Three recurring errors in reporting and processing services resolved.

• LinkedIn Integration: API updated to latest version ahead of July 2026 deprecation. • Kajabi: Multiple Order Bumps transaction format now correctly processed. • Google Conversion Stats: Improved daily recalculation reliability for Snapchat, Pinterest, and Google V2. • Exclude Refunds Filter: New toggle in Advanced Options to exclude refunded sales from reports. • Dashboard Email Styling: Visual overhaul for cleaner, more readable weekly emails. • Weekly Dashboard Report: No longer creates phantom view tabs every Monday.

• Improved Onboarding Flow: Settings button always visible; script install or integration required before website scan step. • TikTok Smart+ Ads: Improved grouping and reporting with historical data backfill. • Meta CAPI – Country: Customer's country now included in all outbound CAPI events. • Meta CAPI – Currency: Conversion values now sent in original sale currency instead of USD. • Google Ads – User Identifiers: Hashed identifiers now sent on all conversion types (GCLID, WBRAID, GBRAID). • Bing Ads: Duplicate source links for Performance Max campaigns fixed. • Tracking: Transaction errors on automatic source link creation resolved.