Jordan just wrapped his live session, and if you missed it, you missed one of the most tactical Q&As we've done. Quick context. Jordan has verifiably managed $35M+ in ads, driven $75M+ in tracked revenue, and currently runs $2M+ a month for major brands. He's also one of the few real media buyers actually using AI to launch, scale, and kill ads (not just write copy with it). š Watch the replay here A few things he broke down on the call:
His phone is his command center. Jordan wakes up, opens a chat app, and tells his AI what to cut and what to scale. The AI takes the action inside the ad accounts. He's still the decision-maker. He's just not the one clicking buttons.
Don't hand the keys over on day one. AI shouldn't be turning things off without your approval. Start by having it surface opportunities and pull the right data windows (48-hour, 72-hour, longer). Then build context around how YOU optimize so it can present better calls over time.
Force the AI to leave a paper trail. Every action it takes gets logged in writing. That's how you audit it, find where it messed up, and update the skills and markdowns. The paper trail is how you safely give it more privileges over time.
His UGC launcher. His influencer manager drops new videos into a shared sheet. The AI cherry-picks roughly 50 a week, schedules them Monday through Friday in order, and handles reshuffles when Jordan wants to bump a creative up or back. He never thinks about scheduling. The whole pipeline runs itself.
AI creative is converting (when it's used right). Animation-style AI ads are crushing because they communicate pain and benefit fast. It also lets you test wild concepts you'd never be able to shoot live. Done right, it's a positive brand signal, not a negative one.
Why Hyros is the layer he builds AI on top of. Ad platform numbers aren't reliable enough to feed an AI making spend decisions. Hyros is. Every cut, scale, and test call Jordan automates is built on attribution data the ad platforms never report.
How to not get overwhelmed by new tools. Find one real workflow you can automate. Build it. Layer in better tools as you find them. The compounding is where the real edge shows up.
This is the stuff you don't get from free content online. š Watch the full replay. 60 minutes, zero fluff We're back next Thursday at 11AM EST with another operator in real accounts. Keep an eye on your inbox. The HYROS Team
This Thursday, Jourdan Smith is going live on how to use AI to build ads that actually convert. Most AI ad workflows start with a blank prompt. Generic in, generic out. Jourdan starts with HYROS data. Real conversion patterns, real winning angles, real customer language pulled from actually attributed sales. The AI builds ads informed by what's working in the account, not what sounds good in a prompt. š Register free, Thursday at 11AM EST If you don't know him yet, Jourdan has verifiably managed $35M+ in ad spend and generated $75M+ in revenue across the major platforms. He scales at $2M+/month right now, and has run campaigns for clients like Robert Kiyosaki, Jordan Belfort, and SamCart. He'll walk through:
The HYROS data he feeds into AI.
His prompting framework for ads built from conversion data.
How he scales AI-built ads in live accounts.
Why generic AI prompts produce generic ads.
Show up live and you can ask him your toughest questions, or how he'd build AI ads from your own account's HYROS data. š Register free, Thursday at 11AM EST See you there, The HYROS Team
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