Antonio Carneiro pulled up a live HYROS account on Thursday and spent the hour on true ROAS. The sales your ad platform never reports, and the decisions operators get wrong because of it. Antonio has managed $350M+ in ad spend and generated $700M+ in revenue. He went deep on:
The column that surfaced $17,000 in unattributed sales
Why paused campaigns keep collecting revenue
The rule that ends the attribution model debate
The leads that never hit your CRM
Building leading indicators when the sales cycle is slow
Our notes below: 1. The hidden column that found $17,000 (7:35) Most operators trust one revenue number: what the platform attributes. Antonio's payment processor showed $17,000 more over seven days than the platform reported. The Reported vs Revenue column in HYROS shows that gap, campaign by campaign. One campaign showed nothing in the platform and he almost paused it. It was converting the whole time. Platform revenue won't tell you what it missed. Reported vs Revenue will. 2. The paused campaign that kept selling (15:05) A click today can buy 30 days from now. Pause the campaign at day seven and the platform writes it off. HYROS keeps attributing, which is why campaigns at $0 spend still show revenue coming in from old clicks. Antonio checks delayed attribution before any kill, and sometimes switches dead campaigns back on once the late sales land. Match the analysis window to the sales cycle or you kill winners on schedule. 3. Last click until 30% (56:59) Operators agonize over attribution models. Antonio's rule is simpler than the debate. One or two traffic sources, use last click and move on. Over 30% of conversions attributing to other sources, run scientific for the daily read, then first click once a month to see what opens the funnel. One model won't tell you everything. One report per conversion will. 4. The leads your CRM never sees (35:50) Someone types their email on your opt-in form and leaves without hitting submit. Every other tool calls that lead gone. The HYROS script captures it anyway, which is why HYROS often shows more leads than your CRM. Antonio feeds those emails straight to his outbound team. Your CRM won't show you those leads. HYROS will. 5. Build your own leading indicators (41:10) A 60-day sales cycle means 60 days of guessing. Antonio shortens it by adding one or two qualifying questions to the lead form, then buying against cost per qualified lead instead of waiting on ROAS. At scale he benchmarks earnings per lead: a US lead worth $30 makes a $15 CPL a 2x at scale. Fast decisions need a fast metric. If the funnel doesn't give you one, build one.
This Thursday, Antonio Carneiro goes live on the decision that burns the most ad budget. Which ads to scale. Which to kill. No fluff. Just real accounts and real calls. Most operators get it backwards. They kill the winner and scale the loser, because platform ROAS lied to them. 👉 Register free, Thursday at 11AM EST If you don't know him, Antonio has managed $350M+ in ad spend and generated $700M+ in revenue for brands worldwide. He knows which ads actually print money. And which ones just look like they do. For 60 minutes, he shows you:
The winner your platform already told you to kill
The late sale that turns a "dead" ad into a top performer
When a ROAS drop means kill, and when it means wait
Why every scale and kill call runs on tracked revenue, not platform ROAS
Show up live and you can ask him your toughest questions, or how he'd read your own account. 👉 Register free, Thursday at 11AM EST See you there, The HYROS Team
%201.png)
