Mike Buontempo broke down his monthly revenue forecast on Thursday, live. He showed how he sets a revenue, ROAS, and net profit target every month, then holds the whole team to it.
Mike is the CEO of Client Accelerators, one of HYROS's top users with 200+ clients on the platform and $40M a year in ad spend.
He went deep on:
How he catches a revenue miss in week one instead of at month-end
What he does when a client says the tracking is over-reporting
Reading first click vs last click when the sale closes the same day
How he turns one revenue target into a spend and creative plan
Why he pushes the forecast down the team instead of owning it himself
Our notes below:
1. The miss you can catch in week one (14:26)
Most teams find out they missed the target at the end of the month, when it's too late to fix. Mike pulls his real revenue and actuals from HYROS every morning and paces them against the forecast. A shortfall shows up in week one, while he can still move budget or shift creative. Your ad platform can't tell you where you'll land. Your HYROS actuals can.
2. When a client says the data's inflated (49:20)
Sooner or later a client swears your tracking is over-crediting paid, with sales landing on ads weeks after the click. Mike doesn't argue the number. He switches the attribution model between first click, last click, and scientific, compares the ROAS on each, and reads the customer journey by hand for 20 to 30 sales to see the real path. Almost always the number holds. The platform shows the last click. HYROS shows the whole path.
A forecast is only as honest as the data behind it. HYROS is the data.
